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Royal Enfield announces the launch of Café Racer and Thunderbird 500

Its been a quite long wait for all those Royal Enfield fans to own a new 'Thunderbird 500' and 'Cafe racer' since its announcing and display at the concluded Auto Expo 2012. Here comes the news that all the Royal Enfield fans were anxiously waiting for. The much awaited bikes from the classy company is going to be launched in the coming few months.

The company expects to launch Thunderbird 500 in the month of May or June and Café racer will be launched by the first quarter of the 2013. The company is also increasing its dealer base and enhancing capacity in order to cater the future demand and export expansion.

"We will launch Thunderbird 500 motorcycle, which was showcased at the Auto Expo, in May or June. We hope to strengthen the brand position further in leisure motorcycling in the country. The next launch is that of the Cafe Racer and is expected during the first quarter of next year. In our opinion the reintroduction of a classic racer is a new segment in India and response of its preview at the Auto Show was overwhelming." said Mr. Venki Padmanabhan, CEO, Royal Enfield Motors.

"Last year, we crossed over 200 dealers across India. All the new dealers are investing heavily in sales and service infrastructure (service bays), and we have set up two repair technician training facilities in Chennai and Chandigarh for equipping the dealer's staff in servicing the new Bullets sporting our new engine platform (unit construction engine) besides older iron barrel motorcycles." He added.

Last updated on 27-02-2012. Published on 27-02-2012. Written by .
Category: News
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