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The launch of Vespa scooter in March 2012.

Piaggio group, who is reintroducing the yesteryear superstar in the scooter industry, Vespa will officially launch the product by march this year. This scooter will surely poise serious threats to the business of current best selling scooters and those which are to be launched.

Piaggio also showcased accessories like helmets, caps, jackets, and bags at 2012 Auto Expo. These accessories will be available at the Vespa show rooms and also with Vespa dealers. Piaggio company is creating a dealership network base across India.

The exact price of this vehicle is not clear yet, but there are news inputs that it might be around 60K. The Piaggio will have only Vespa scooters on display at their show rooms and will not show case Aprilia in the show room.

Piaggio company has returned to Indian two-wheeler automobile segment after a long time span of 13 years. Piaggio entered Indian market by joining hands with Bajaj Auto Ltd and the partnership was broken in 1971. Later Piaggio joined its hands with LML motors in 1983 for manufacturing and selling Vespa Scooters in India.

Last updated on 17-02-2012. Published on 17-02-2012. Written by .
Category: News
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