KTM, who recently launched the mighty and stylish 200 cc Duke 200 is thus setting new standards for premium bikes in India. As most of the global brands are placing their foot in India, the competition is getting tighter.
Currently Harley Davidson has number 1 spot in premium motorcycle segment with selling near 2,30,000 units annually worldwide. KTM is going to launch premium models in South East Asia (Including India) and Middle East region to increase its sells.
Currently KTM sells around 80,000 units annually worldwide including all kind of motorcycles and ATV. KTM thus announces themselves as a brand which has hold in all parts of the globe where there is scope for premium brand of bikes.
Stefan Pierer, CEO, KTM said that they are expanding KTM brand geographical reach. With several new launches line up for South East Asia (Including India) and Middle East they will see boost in sales. He said that they will launch bigger version of Duke depending upon the response of the Duke 200. KTM has also lined up Duke 350 for the year 2013.
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