It is not a new news that the Hero group and the Honda group has split themselves into separate companies and is fighting face to face in the Indian two wheeler market with new sensational launches.
Honda is fighting very hard to achieve the first position owned by Hero MotoCorp, which is not so easy to achieve. The official agreement between the two biggies, for mutual cooperation, will end in the year 2014.
Prior to conclusion of the official agreement, Hero Motocorp Ltd. has to rebrand the name of previously launched bikes. This is essential because names like CB, CD and PGM Fi are trademarks to which HMSI holds exclusive rights.
In the recently held Auto Expo, Hero had showcased their lineup, where CBZ Xtreme was rebranded as Xtreme, CD Dawn and CD Deluxe to HF Dawn/Deluxe and Karizma ZMR's PGM Fi as Fi.
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