As many of the global biggies, the Japanese company Honda is keeping their eyes on the big Indian market as it is developing quickly. By the year 2015, Honda looks to make India as their largest global market for the sales of their two wheelers.
The 110 cc bike-Dream Yuga, which was unveiled at the Auto Expo 2012, will roll out this year for the mass market which is a segment in which Honda's ex-alliance partner, the Hero group dominates with the Splendor and Passion brands which reigns the segment.
The company is all set to increase the number of its zonal offices and training centers keeping in mind the growing demand from smaller towns and the need to be closer to this critical buyer base. All this initiatives are made in order to give the Indian buyer an easy access to Honda products.
This time, Honda is determined to make up the lost numbers ceded to the Hero group, which works out to over five million units annually. The new revised strategy will be part of an aggressive play in the pricing segment while the company also offers top quality products.
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