2011 was an excellent year for the IYM-India Yamaha Motors, as it showed great improvement in terms of sales. India has always been an important market for the Japanese giant and their strengths on Research & Development is what keeps the company on top when it comes to youth's preference of owning a bike.
In the month of December alone, the company managed to sell 44,976 units this year as against 34,839 units in December 2010, thereby registering a growth rate of 29.1 per cent. When it comes to the domestic markets, the sales grew by 25.3 per cent, with 33,290 units in December 2011 vs. 26,567 units sold in the same month last year. The export figures stood at 11,686 units in December 2011 while 8,272 motorcycles were exported in December 2010, a growth of 41.3 per cent.
"The year 2011 has indeed been an exceptional year for us as we were able to maintain consistency in our overall growth and the results speak for themselves. Our untiring efforts to rev up sales backed by innovative marketing strategies and an impeccable product portfolio across segments have borne much fruit" said Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd.
He added that "Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science, the R15 One Make Race Championships and the Sales & Service camps have also been very rewarding. We are buoyant about the future and are looking forward to replicate and further improve upon this achievement in 2012 as well."
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