Indian two-wheeler manufacturer Mahindra Two Wheeler has started its operation in the Latin American continent. Extending the sales and service of the firm. Mahindra wants to expand itself throughout the emerging markets. Initially, the Centuro, Pantero, and the automatic scooter Duro DZ will be available in the outlet of Guatemala City (Republic of Guatemala), and Managua (Nicaragua).
In order to meet competitive price tags, the firm will be assembling the products locally. The manufacturer have also opened up spares parts centers along with service and sales centers. Earlier the firm had commenced its service in Bangladesh and Sri Lanka, and the company is rewarded with better response everywhere.
At present, along with these Latin American markets, Mahindra Two Wheelers now have 11 markets spread across South Asia, Africa, and Middle East. "With these launches we have initiated operations in 11 markets spread across South Asia, Africa, Middle East and Latin America.We will continue to expand our presence across the globe while remaining focused on customer satisfaction and volume growth," said Mr.Sandeep Singh Senior General Manager & Head - Exports, Mahindra Two Wheelers Ltd.
"International business is a key component of our growth strategy and we are pleased to venture into the Latin American market which is amongst the fastest growing markets in the world," added Mr. Viren Popli, Executive Vice President, Mahindra Two Wheelers Ltd.
Republic of Guatemala, and Nicaragua are the new homes of Mahindra.
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