Japanese two-wheeler manufacturer Yamaha Motor Company's Indian subsidiary, India Yamaha Motor Private Limited (IYM) is recalling its 56,082 units of Ray scooters due to its malfunctioning handlebar. It had been found out during one of the field studies that there was insufficient strength in the handlebar that might cause out of control in worse cases.
"The company has taken this voluntary step after it detected insufficient strength in the handlebar of some scooters due to inadequate welding. There is a chance in extreme cases that this might impact the steering operation," said IYM officials.
In order to replace the handlebar, Yamaha has charted a program named, the 'Ray Refresh campaign', by which all Ray owners can park in with their scooters. The customers will be contacted via e-mail and phone calls. If any default is found with the handlebars, the company will do the necessary at free cost. This is not applicable to the Ray Z.
"During the extensive study of the product, the company found that the handlebar fitted in few Ray scooters were affected by this potential issue. Having identified all such vehicles with this issue, Yamaha has therefore, decided to voluntarily replace the handlebar in all such scooters. The replacement will be free of charge," added the company.
Since the entrance of the Ray, Yamaha has been showing a hyping growth rather than the previous years' in the Indian two-wheeler industry. The scooter got paid the attention soon and rewarded a lot for its dealerships across the country. The Ray was launched targeting the young lady customers. Following the success of the Ray, Yamaha introduced the Ray Z aiming the young freaky men. It also runs a successful story for the company.
"The customers will be contacted through mail as well as phone calls starting today to replace the affected part," IYM said.
This might be a new lesson for Yamaha and the firm is struggling hard to recover form it and to keep up its big brand value. Hopefully, this will only provide more visitors to the Yamaha stores as the company shows their gratitude to valuable consumers. It also reveals the brand value of the firm.
Yamaha Ray is powered by a 113cc, Air cooled, 4-stroke, SOHC,2-valve, Single cylinder engine. It delivers a max power of 7.1 PS @ 7500 rpm and max torque of 8.1 Nm @ 5000 rpm.
The Ray will be checked up in the 'Ray Refresh campaign'.
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