With all new refreshing graphics and seamless integration of colors that enhance its contemporary design, this limited edition TVS StaR City motorcycle will bear the signature of Indian cricket captain and brand ambassador Mahendra Singh Dhoni.
The bike is being launched with a complete festive theme based advertisement, to complement the oncoming season.It is the first time that TVS Motor Company is releasing a specific, festive theme based advertisement. Another first is that this advertisement has been directed by award winning US based Indian film makers Raj Nidimoru and Krishna D K, makers of 'Shor in the City' and '99'.
Yet another first is that brand ambassador Mahendra Singh Dhoni will feature in the advertisement along with his wife Sakshi. It is the first time that they have been cast together in any advertisement" said H S Goindi, President Marketing, TVS Motor Company.
"It was not an easy brief this time, both for us as well as for the creative agency, to marry toughness with festivity. We needed to bring in the element of toughness while portraying festivity, which is so much a part of our culture, especially during this time of the year" said H S Goindi, President Marketing.
The bike also comes with the backing of the legendary StaR assurance, a five-year warranty, which asserts the top quality undertaking by the company and is available across the country at all TVS dealerships.
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