Hero MotoCorp Forays into Central America

World's largest two-wheeler company, Hero MotoCorp debuted in Central America. Guatemala, El Salvador and Honduras are the three nations where Hero marked its track of motorcycling. Hero has opened its account in these three countries in a partnership with the reputed Indy Motos Group, who is appointed as the authorized dealer of Hero. It is the first foray of Hero into new international markets.



The Hunk, Karizma, Glamour, HF Dawn, Splendor NXG, Super Splendor and the Achiever are bikes which will go on sales at the first phase. The other machines will be added to the line up soon. The firm also plans to open more stores in the second phase. It is uncertain how many outlets have been initially opened and how the production of bikes will take place.



Mr. Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp Ltd, launched the brand ‘Hero, in Central America in the presence of Mr. DanelloSiekavizza, Director, IndyMotos. The company also displayed a preview of the iconic Hero anthem "Hum Main Hai Hero" in Spanish.
Hero plans to expand its presence to Latin, Central American and African markets and thus to achieve 10 percentage of total volumes from International business. Sri Lanka, Nepal, and Columbia are the other three international markets of Hero MotoCorp.



Being India the major market of Hero, the motorcycle manufacturer presently sells 19 bikes in the country.

"This launch is a significant milestone for us considering this is the first of the new international markets where we are starting our operations. It is indicative of the significant role that markets in Central America and Latin America will play in our global expansion plans. It gives me immense pleasure to announce Indy Motos as our partner for Guatemala, Honduras and El Salvador. I am sure that their rich experience in this market and knowledge of the local customer will go a long way towards further strengthening our business here," said Mr. Munjal.
"Our vision is to provide convenient, fuel-efficient mobility to every customer in this market, and with our wide range of products, we are committed to serving two-wheeler customers across this region. We are confident our products will appeal to customers across a wide price spectrum and create a new benchmark for mass mobility in the continent," added Mr. Munjal.