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Hero Motocorp Turns to International Market from Domestic

Future Hero two-wheelers are to be made for both international and domestic markets.

World's largest bi-wheeler manufacturer Hero Motorcorp plans to make motorcycles for both domestic and international markets simultaneously. That is the future products of the firm will based on international design and concept. The news came out while the CEO of the Hero, Mr. Pawan Munjal revealed his future plans about the consortium.

The company plans to launch its bi-wheelers in 30 countries out side India. Initially, Hero will be rolling out machines in 10 countries in Latin American and African continents. By 2016-17, the firm aims to sell out 1 million units outside the country alone. When Hero touches one million mark, the company would be establishing manufacturing plants in Kenya, Brazil, Nigeria and Columbia. At present, Hero sells around 65 lakh units in the country.

Hero Racing AMA Pro Superbikes Championship

Mr. Pawan Munjal said that they wanted to grow globally as well. There are huge scopes for the bi-wheeler industry in the future around the world. So we think that this is the best time to choose our destinies. The is also planning to set production hubs in countries such as Kenya, Brazil, Nigeria, Columbia, added Mr. Munjal.

Meanwhile, the Senior Vice-President (Sales and Marketing of Hero MotoCorp addressed on the development plants of the firm. He said that there would be no more special export two-wheelers produced from the factory outlet of Hero. The term "Export" is dead. Now all the products will be suitably designed and developed for both Indian customers and global market consumers. Our aim is not to satisfy ourselves by the products, but to satisfy the customers who seek their very special bike and the market that needs fill up of unavailable machines. The upcoming new motorcycle from Hero will be based on this principle, he added.

Concurrently, Hero announced that the company would launch its much awaited electric scooter, the Leap soon in a foreign market. Still, the firm declined to report the exact country where it plans to launch. The Leap was introduced at the 2012 Auto Expo taken place in New Delhi. The scooter won many motorcycle maniacs hearts. Let's hope that the company may launch the Leap as earlier it can be.

The new business strategies of Hero Motocorp to crown the global market are certainly nightmares for the world motorcycle leader, Honda Motor Company.

Last updated on 19-03-2013. Published on 19-03-2013. Written by .
Category: News
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