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BMW Motorrad Sells Husqvarna to Pierer Industrie

Pierer Indistrie AG is owned by Stefan Pierer who is the present CEO of KTM Sportmotorcycle AG.

Husqvarna Motorcycles S. r. l., an Italian motocross, enduro and supermoto motorcycle manufacturing company, was entangled in news column for last couple of weeks regarding its take over. Shutting down all anticipations, here comes the final state that BMW Motorrad, the German motorcycle giant and the previous owner of Husqvarna owned by BMW AG (Bayerische Motoren Werke AG or Bavarian Motor Works), sold out the whole stake of Husqvarna Motorcycles to Pierer Industrie AG. Unfortunately, both firm have contracted not to unveil the purchase price.

Husqvarna Motorcycles AG Logo

Pierer Industrie AG is owned by Stefan Pierer who is currently the CEO of KTM Sportmotorcycle AG. However, Husqvarna is proposed to be managed independently by Pierer Indistrie AG. Earlier there were rumours flashing that KTM was going to adopt Husqvarna from BMW Motorrad. The timeline of Husqvarna says that it hasn't completed even 5 years under BMW Motorrad after its take over from the Castiglioni family, which owns MV Agusta, am Italian superbike brand.

"The BMW Group is realigning its BMW Motorrad business. In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potential. The focus of the realignment will be on urban mobility and e-mobility. By restructuring the segment, the BMW Group will concentrate on expanding and utilising the resources of the BMW Motorrad brand. Therefore the BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities. Both companies have agreed not to disclose the purchase price," reads out the BMW statement.

Husqvarna Motorcycles AG

The statement clearly underlines that BMW wants to expand its world of motorcycles according to the revolving markets and trends. The German firm could make Husqvarna that profitable according to its expectation while it bought the company in 2007 for 93 million Euros. Moreover, BMW Motorrad recently got severe suppression from the Austrian motorcycle manufacturer, KTM as they took over the top spot of BMW to become Europe,s numero-uno motorcycle manufacturer. These all reasons forced BMW to pass out an ungovernable two wheeler firm and then to concentrate on its flagship brand to retain the standings what the consortium bewildered to KTM.

Husqvarna Motorcycles AG

On other hand, it is yet to be clarified whether Stefan Pierer, the present CEO of KTM will be granted to stay on with KTM or not.

Last updated on 01-02-2013. Published on 01-02-2013. Written by .
Category: News
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