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Hero Motcorp Forays into Superbike Racing Championship

World's largest selling two wheeler conglomerate, Hero Motocorp entered into the AMA Pro Racing Superbikes Championship. Hero revealed its presence in the championship by committing couple of sponsorships of teams- Team Hero and AMSOIL Hero EBR. American sports bike manufacturer, Erik Buell Racing (EBR) is the key partner of Hero Racing.

Hero Racing AMA Pro Superbikes Championship

Team Hero is pumped away by a young American rider, Danny Eslick(69), whereas AMSOIL Hero is represented by the same countryman, Geoff May (99).

"As a company, we have always supported and nurtured sports and sporting talent in India. We are delighted to be taking an Indian brand to a highly-competitive and highly-popular international motorcycle race arena" said Mr. Pawan Munjal, Managing Director and Chief Executive Officer of Hero MotoCorp.

Hero Racing AMA Pro Superbikes Championship

"EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both HMCL and EBR share the common commitment to manufacturing world-class two-wheelers with technology of the future. The 'Team Hero' at AMA Championships is really a natural extension of our strategic collaboration. Top-class motorcycle racing is a very popular sport in the US, and the presence of the 'Hero' brand name is going to lend a lot of stature and excitement to all EBR fans out there," added Mr. Erik F. Buell, Chairman and CTO of EBR.

Last updated on 31-10-2012. Published on 31-10-2012. Written by .
Category: News
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