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Why No Scooters from Bajaj Auto?

Indian scooter market has grown up from 20% to 22% in the last financial year. And introducing scooters is the best way Bajaj can do to pick up the lost position from Honda.

Once the only word for scootering in the country, Bajaj Auto, remains silent in the case of scooters. You might haven't forgot the days, when the Indian roads were ruled by Bajaj Chetak machines. Meanwhile, the Chetak was the most demanded two-wheeler in the country. Humming a TV commercial, "Hamara Bajaj", the scooter Chetak was more than mind blowing for those days commuter riders. Working class to proprietors had to depend the Chetak for commuting. Fashions, trends, history and everything was the Chetak for a particular time.

Now the Pune based firm shows no interest to work on a scooter which owns a good stake in the Indian and the overseas markets. Presently, we can't call Bajaj as the second leading two-wheeler firm of India, but can represent as the second biggest motorcycle venture. Because, Honda has overtaken Bajaj combining the sales of both motorcycles and scooters. Of course, the Japanese wholly subsidiary firm has grown to be the leading scooter seller in the country. Since the introduction of the Activa, Honda hadn't had to look back even at once. Its graph shows only hyping growth and that is far and far better than the giant two-wheeler producer of the country, Hero MotoCorp. Thus in order to bring back the old golden days, Bajaj Auto must bring in at least a couple of scooters. That's a powerful 125cc and an economical and budget 100cc scooter.

Bajaj Chetak

In the financial year Bajaj could manage to find only 24,63,863 customers, while Honda dealt with 26,06,841 customers in the domestic market (India). Remember that Bajaj doesn't sell scooters, where the sales no. of Honda comes from both bikes and scooters. Honda has sold 27.54 lakh units altogether included the overseas markets and out of which 14.63 lakh units were fromm scooter segment. That is absolutely 53.12% of the total sales is from scooter industry. Think, if Honda had no scooters in the market. Then the Japan company couldn't have even reached the half way of Bajaj. So, it clearly demands Bajaj to come up with scooter machines.

Honda Activa

According to the 2012-13 Financial Year reports, the scooter industry has grown from 20% to 22% of the total two-wheeler sales. Yamaha was the company that really utilized the opportunity by launching Ray and the Ray Z. While Honda showcased an 18 per cent growth, Hero MotoCorp showed a stunning growth of 32.68 per cent with 5,49,808 units. And this winds up reminding Bajaj to build scooters for the Indian customers and to bring back its second spot that lost to Honda.

Last updated on 25-07-2013. Published on 25-07-2013. Written by .
Category: General
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