One of India's leading business conglomerates, Murugappa Groups TI Cycles of India launched a new range of Montra bicycles comprised of 5 new products under the tabulation of premium category in the Indian bicycle market. The 5 models are namely, Montra Techno, Montra Country, Montra Rock, Montra JazzA and Montra Blues. With this foray of Montra bikes, TI bikes will be strongly placed its position in the Indian bicycle industry.
The Montra bikes are the first titanium frame bikes of India which are faster, stronger and lighter ever crafted in the country yet. With its individual design, quality and manufacturing procedures, Montra bicycles blend international standard to its bikes. Montra merely defines "My track" and does things up to the mark desired.
"We are delighted to have brand ambassador Karun Chandhok launch the new range of "Montra" Bicycles. This new range of "Montra" not only has alloy frames but also titanium and carbon frames. We are proud to be the first Indian company to design and manufacture a wide range of world-class performance bikes catering to the affluent Indian. Based on the feedback on the initial range, the 2012 range has improved specs, graphics and components" said Mr. Rajesh Mani, General Manager and Marketing of TI Cycles of India.
For the production, the consortium has already funded an initial investment of Rs. 6 crore for the production plant built in Ambattur. The flagship brand Montra will be retailed across the country through 85 stores of TI Cycles other brand, Track and Trail. With the arrival of Montra range, the consortium which has a turnover of Rs.1260 crore is eyeing 15% hike in the 2011-12 financial year.
Indian racing driver, Karun Chandhok is appointed as the brand ambassador of Montra. BSA, Hercules, Track and Trail are the other bicycle brands of TI Cycles of India.
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