Bikes > Indian
Besides the universally accepted truth that Indian Motorcycles is currently on the top of the ladder of success in the bike industry, with a widely recognized logo and brand name, with an esteemed force that goes beyond estimation. Behind every succesful story, there has always been a hidden story of struggle and troubled times. And even the popular brand Indian Motorcycles has gone through the same phase.
By the end of the World War II, the public was quite prepared to buy anything and everything even though the Great Depression was on its full swing. While the other bike manufacturers seemed to bring out their shrewdness in selling older models to the product-hungry people, at the Wigwam, where the Indian Motorcycles were being manufactured initially, some other plan was cooking. The owner of the Indian Motorcycles then, E. Paul DuPont, did not want to lose his customers and neither did he want to shut down the company completely. So even though the production went down during the depression, he somehow managed to keep the company under business and divided his shares within the company.
There is a saying in English that goes like - 'Too many cooks spoil the broth', what happened at the Indian Motorcycles was just the opposite. The new owners came up with so many innovative ideas, all of which were incorporated into the creation of an impressive and unique range of brand new machines, which included a Single, a Twin and a Four, all utilizing the same fundamental outline, all overhead valve, foot move and hand grip, suspension fore and behind, with the written work on the tank being the main piece of information in respect to what the machine was all about.
What promoted the bike and increased its popularity was the campaigning strategy it chose to follow. Indian Motorcycles was among the first in the line to spend a great deal of money on its promotion by making using of the word from those in the show business. But it was a wrong step that the company took. The single and twin cylinder bikes became failures in their portfolio. Moreover there were internal clashes among the employees themselves which added on to the failure of the company. And with those out-of-the-budget campaigning strategies, the company soon ran out of money. But soon, the new owners formed a partnership with the English brands, and very soon successful new models went on sale. The first successful hit from the new Indian Motorcycles was the Blackhawk variant of the side-valve 80-inch Chief, that went on sale in 1953.
But however, once again, the company went down the ladder in 2003 when the company went bankrupt once again and when there were several clones of the Chief-model bikes from Harley and other major brands. Once again, the company managed to get hold of better investors and came up with a new Chief, with better engineering than its predecessors and a bigger V-Twin, which went down on sales once again.
The actual revival came in 2011 when Polaris decided to invest in the brand and support the company, seeing its growth potential. After that, Indian Motorcycles never had to look back on its stride towards success.