Bajaj XCD

Bajaj launches XCD 125 DTS-Si

In a bid to shift customer preference from the popular and volume-driven 100 cc segment, the country's second largest two-wheeler maker Bajaj Auto (BAL) launched its Digital Twin Spark Swirl Induction (DTS-Si) engine powered 125 cc motorcycle XCD at a price of Rs 41,000 (ex-showroom).

bajaj xcd

The company says it has clubbed features of a 150 cc bike with the mileage of a 100 cc motorcycle in XCD 125 and claims that the new product runs up to 109 km per litre. 'XCD 125' is also expected to become the company's main weapon in exiting the high-volume, low-margin 100 cc segment, which the company says has shown negative growth in the past few months.

"The 100 cc bike segment has shown a constant decline in the current fiscal while all the remaining motorcycle segments are growing. With the innovative XCD 125, we are trying to provide customers with the value for their money," BAL Managing Director Rajiv Bajaj told . He said except the 100cc segment, which is nearly 60 per cent of the overall two-wheeler market, all other segments such as 125 cc, 150cc and gearless scooters are growing. "The customer is losing interest in 100 cc bikes which would lead to the demise of this segment very soon. We are not exiting the 100 cc customer, we are exiting the 100 cc products by offering consumers a better product," Bajaj said. The company would roll out XCD 125 from its Waluj plant in Aurangabad. The monthly production of the model would be ramped up from 20,000 units in September to 50,000 in October and subsequently to 70,000 units by November.